CopyThat Review: Become a Better Writer in 10 Days (2025)

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Here's the thing about learning to write: most courses only give you theory. But CopyThat combines the best of both - clear explanations of proven concepts, followed by deliberate practice.

And it works.

I spent two weeks taking CopyThat (waking at 4:30 AM to do the exercises before my kids woke up), and here's my comprehensive review of the course.

Quick Take (for the skimmers)

• What: 10-day copywriting course combining theory and copywork practice
• Price: $169 USD (one-time)
• Time: About 30 minutes per day
• Best for: Marketers, salespeople and entrepreneurs who want to improve their sales copy through practice
• Rating: 4.9/5.0 (243 five-star reviews out of 254 total)
• Return policy: Refund available before Day 3 if you're not satisfied
• Start date: Begins the Monday after you sign up

Who's Teaching This?

You probably already know Sam Parr - like me, you probably came across his course by first listening to My First Million, one of the top 10 business podcasts globally that he co-hosts.

But if you don't: Sam built The Hustle, a daily business newsletter he grew to nearly 2M readers and sold to HubSpot for tens of millions. The secret to that growth? Great copywriting.

He learned copywriting the same way he's teaching it - by studying and rewriting great examples. For 6 months, he spent an hour every day doing copywork.

The result? He built an 8-figure business primarily through great writing. Now, besides the podcast, he's building Hampton (vetted membership community for entrepreneurs, founders and CEOs) investing in startups and sharing his writing methodology through CopyThat.

How CopyThat Works

Once you sign up, you'll start the following Monday. Each weekday morning for two weeks, you get:

1. A lesson email explaining the day's copywriting concept
2. The theory behind why it works (explained simply, no jargon)
3. An annotated sales letter showing that concept in action
4. Your daily copywork assignment (takes about 30 minutes)
5. A quick way to track your progress

The genius is in the format: You learn each concept, see it in action, then physically write it out to internalise it. It's like learning piano by playing someone else's songs, not just reading about music theory.

What You'll Learn

The course covers essential copywriting concepts with a nice theory-to-practice ratio:

• Day 1: Making your writing "sing" with proper rhythm
• Day 2: How to format your copy using the AIDA formula
• Day 3: Get readers to fall down a slippery slope
• Day 4: How to keep it simple and remove useless words
• Day 5: Storytelling to grab people's attention
• Day 6: Write like you speak
• Day 7: When and how to use long-form copy
• Day 8: Finding opportunities in often-overlooked copy (like unsubscribe pages!)
• Day 9: Get people to say yes early and often
• Day 10: Make your prospects feel emotional ... and then buy

Each lesson builds on the previous one.

What I Loved

1. Good balance of theory and practice. Each concept is explained clearly before you dive into the exercises.
2. The annotations are gold. Sam breaks down exactly why certain phrases work and others don't. Even little things, like why parentheses can make your writing more engaging.
3. Permanent access. All lessons stay in your inbox, and you can download the PDFs for future reference. I got sidetracked on my first attempt, but could retrieve the lessons many months later when I was ready to complete in full.
4. Diverse examples. From Louis CK's comedy special sales page to classic sales letters - you see how these principles work across different contexts.
5. It builds confidence through doing. By Day 5, you'll start noticing good and bad copy everywhere.

The Not-So-Great Parts

Being honest here:

• You need discipline (like with any course)
• No direct feedback on your writing (though the annotations help you self-correct)
• No community aspect or peer feedback

Is It Worth $169 USD?

Short answer: Yes.

Longer answer: If you actually do the work, you'll learn more about writing compelling copy in these 10 days than most people learn in years of "studying" copywriting.

Plus, after finishing, you can join their affiliate program and earn ~$85 per referral - a chance to put your new skills to work immediately.

Who Should Take This?

This is for you if:

• You write emails, sales pages, or any kind of persuasive content
• You can carve out 30 minutes of focused time each day
• You learn better by doing than by reading theory
• You want to improve your writing in a structured way

Skip it if:

• You're looking for advanced theory only
• You want 1-on-1 feedback
• You need community support
• You can't commit to daily practice

The Bottom Line

CopyThat offers something unique: a perfect blend of copywriting theory and deliberate practice through studying and rewriting great examples.

The method worked for Benjamin Franklin. It worked for Hunter S. Thompson. It worked for Sam Parr. And if you put in the work (preferably in the quiet hours before your day starts), it'll work for you too.

Quick Facts

• Course Length: 10 lessons over 2 weeks (Mon-Fri)
• Daily Time: ~30 minutes
• Access: Permanent (keep all materials)
• Support: Email-based
• Extra Perks: Affiliate program opportunity after completion
• Starting: Next Monday after you sign up

Frequently Asked Questions